Wix Further Expands into Vibe Coding with Acquisition of Base44, a Hyper-Growth Startup that Simplifies Web and App Creation with AI
Base44 offers an easy-to-use digital creation platform that does not require coding. It uses conversational AI to provide an intuitive experience. This acquisition is likely to help Wix reach a wider global audience.
Base44 delivers effortless, code-free digital creation through an intuitive, conversational AI experience, which is expected to expand Wix’s reach to new audiences worldwide.
Wix Acquires Base44
Today Wix.com Ltd. (Nasdaq: WIX), the leading SaaS website builder platform globally, announced its acquisition of Base44, an AI-powered platform that enables anyone to create fully-functional, custom software solutions and applications using natural language, without the need for traditional coding. The acquisition adds a powerful new arm to Wix’s AI portfolio, expanding its suite of intelligent solutions that empower anyone to build and grow online.
The tech landscape is undergoing a major transformation as vibe coding gains momentum, shifting creation from manual development to intent-driven software development. This new approach allows people to simply express what they want to build, while intelligent agents do the heavy lifting. As demand grows for tools that turn ideas into reality through conversation and intuition rather than code, Wix is working to make the digital world more accessible and creative than ever before.
Base44’s unique approach offers a fully automated, chat-based interface that manages technical details behind the scenes, from databases and authentication to deployment – removing the need for third-party integrations or manual setup. This groundbreaking approach opens the door for anyone, regardless of technical expertise, to create production-ready, scalable applications quickly and effortlessly.
With proven traction in the market, including B2B partnerships with leaders like eToro and SimilarWeb, Base44 is a powerful addition to the Wix AI portfolio – furthering the company’s mission to make innovation accessible to creators and businesses worldwide.
Quoting the CEOs
“This acquisition marks a pivotal milestone in Wix’s commitment to transforming creation online,” said Avishai Abrahami, CEO and Co-founder of Wix. “Maor and his team at Base44 bring cutting-edge technology, strong market penetration, and visionary leadership that seamlessly align with Wix’s dedication to enabling users at all levels of expertise to express their intent while intelligent agents manage execution. Maor’s exceptional talent and innovative mindset will reinforce Wix’s mission to push the boundaries of AI-driven creation and accelerate the evolution of intuitive, intelligent tools that redefine how digital experiences are built and enjoyed.”
“I honestly can’t think of a better fit. Wix is probably the only company that can help Base44 achieve the scale and distribution it needs while maintaining, if not accelerating, our product velocity," said Maor Shlomo, CEO of Base44. “Our market is massive. It has the potential to replace entire software categories by enabling people to create software instead of buying it. Wix’s DNA – its customer obsession, innovation, and speed – perfectly aligns with ours, and its scale will catapult Base44 forward at exactly the right time.”
Base44 will continue to operate as a distinct product and business, maintaining its unique identity and momentum while benefiting from the scale and support of Wix.
Transaction Terms
Under the terms of the agreement, Wix acquired Base44 for initial consideration of approximately $80 million plus additional earn-out payments paid through 2029 predicated upon certain performance metrics. We expect this transaction to have an inconsequential contribution to 2025 bookings and revenue. We expect to incur approximately $25 million in retention bonus payments paid to Base44 employees in 2025 as part of the above initial consideration paid on the transaction, which will be excluded from non-GAAP and free cash flow (FCF) results.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
About Base44
Base44 is an innovative AI-powered platform that enables users to build custom software applications effortlessly using natural language, eliminating the need for traditional coding. Founded with a vision to democratize software creation, Base44 combines cutting-edge AI technologies—including code generation and multi-agent orchestration—to empower self-creators, developers, and businesses to rapidly design, deploy, and scale tailored digital solutions. With a growing user base and a focus on seamless, intuitive experiences, Base44 drives the future of no-code development by unlocking new levels of creativity and efficiency for a diverse range of users.
Forward-Looking Statements
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The preceding list is not intended to be an exhaustive list of all of the risks that may impact our forward-looking statements. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.