Oracle has introduced the AI Agent Studio to its Fusion Cloud business applications, aiming to keep up with the rise of agent-based offerings in the market. Other software vendors and cloud service providers are also enhancing their agent capabilities to meet the demand for AI-driven automation and personalized customer experiences. The global AI agents market is expected to experience significant growth driven by automation advancements and increasing demand for tailored end-user interactions. Oracle's AI Agent Studio offers a no-code toolset for building, deploying, and managing agents, with features like agent template libraries, native Fusion integration, and extensibility. While the Studio may not offer fully autonomous agentic AI capabilities, it provides practical automation solutions integrated with Fusion Applications at no additional cost.
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Oracle has added a new AI Agent Studio to its Fusion Cloud business applications, at no additional cost, in an effort to retain its enterprise customers as rival software vendors ramp up their agent-based offerings with the aim of garnering more market share.
“The introduction of the AI Agent Studio reflects the need for every major enterprise application platform to have its own set of as it has become a necessity in 2025 for any enterprise platform that seeks to remain relevant in a powered market,” said Hyoun Park, chief analyst at Amalgam Insights.
To Park’s point, AI-based agents are the next big thing, and market research firm Gartner predicts that by 2028, almost 33% of enterprise software applications will include , up from less than 1% in 2024.
A separate report from Grand View Research claims that the global AI agents market size, estimated at $5.4 billion in 2024, is expected to grow at a CAGR of 45.8% from 2025 to 2030, driven by increased demand for automation, advancements in , and rising demand for personalized.
Buoyed by this demand, software vendors and cloud service providers, such as ServiceNow, Salesforce, Workday, AWS, IBM, Google, and Microsoft among others, are ramping up their agent-based offerings.
Technology consulting firm West Monroe’s partner for its technology and experience practice, Cam Cross, believes that Oracle is following other leaders and software vendors in rethinking how users interact with their products by embedding AI into their workflows to help their users leverage automation and augmentation.
The Futurum Group’s lead for CIO practice, Dion Hinchcliffe, pointed out that AI Agent Studio is a way for Oracle to reinforce the stickiness of Fusion Applications, making it harder for customer enterprises to migrate away.
Oracle’s new AI Agent Studio is a no-code set of tools that allows enterprise IT teams to build agents using natural language, deploy and manage them, according to Oracle’s group vice president of outbound product for Fusion Cloud Applications Natalia Rachelson.
Some of the key features include agent template libraries, agent team orchestration, agent extensibility, native Fusion integration, third-party system integration, and security framework.
Enterprises can choose their own LLMs as the Studio supports various language models. It provides access to Fusion Cloud Applications knowledge stores and s to help enterprises build accurate agents faster.
The Studio can connect agents to third-party applications through APIs and offers a sandbox environment for testing before deployment.
Analysts believe that while Oracle’s AI Agent Studio focuses on task automation, it may not qualify as truly agentic compared to offerings from competitors like Salesforce and ServiceNow.
However, analysts suggest that CIOs running Fusion Cloud Applications should consider the Studio as agents built via it will be embedded into Oracle Fusion Cloud Applications from the outset, ensuring security, privacy, and performance considerations.
Oracle’s aggressive pricing strategy, offering the Studio at no additional cost, is seen as a competitive move against rivals. The possibility of a marketplace for AI agents in the future is also on the cards, similar to what competitors like Salesforce and Microsoft have created.
Currently, Oracle has partnered with Accenture, PwC, and Deloitte for the AI Agent Studio.