NAB 2025: 3Play Media Establishes Global Linguist Marketplace, AI-Enabled Language Solutions
3Play Media has launched a global linguist marketplace and AI-enabled accessibility and localization solutions for video-forward businesses. The release aligns with the upcoming European Accessibility Act in June 2025, assisting organizations in meeting new captioning and audio description requirements in multiple languages. By leveraging AI models and workflows, businesses can automate their media localization processes and expand globally more efficiently while maintaining quality. 3Play Media processes captioning and audio description for thousands of files daily with quick turnarounds. They are expanding their proprietary model to include languages outside the U.S. and additional services like subtitling and dubbing to support global language needs.
3Play Media has launched its global linguist marketplace along with its AI-Enabled accessibility and localization solutions for video-forward businesses across media & entertainment and enterprise. This timely release comes as the European Accessibility Act (EAA) is set to take effect in June 2025, placing 3Play Media at the forefront of helping organizations meet new captioning and audio description requirements in multiple languages.
Built on AI models and workflows, these solutions enable organizations to automate their media localization processes, allowing them to expand globally faster and more cost-effectively while maintaining quality. Whether you require subtitles, dubs, or accessibility services for your video content, businesses can leverage 3Play Media's global offering for distribution across the globe - whether you have a full original series or a quick training video.
Main Heading: Co-CEO's Statement
"In our conversations with numerous content publishers and localization buyers, a recurring theme emerged: they need to be ready to comply with EAA requirements quickly while maintaining quality," says Josh Miller, Co-CEO and Co-Founder of 3Play Media. "Our AI-enabled solutions can be deeply integrated into your supply chain, positioning businesses to meet growth goals and the upcoming EAA requirements efficiently."
3Play Media processes captioning and audio description for thousands of files every day with turnarounds ranging from days to hours, underpinned by a large distributed workforce.
Main Heading: Expansion and Global Support
“It was just a matter of time before we expanded this proprietary model to languages outside of the U.S. and to additional services like subtitling and dubbing,” says Chris Antunes, Co-CEO and Co-Founder of 3Play Media. Adding linguists across the globe to their patented marketplace will allow 3Play Media to build global language support for subtitles, dubbing, and accessibility services with the same scale and speed as its English solutions.
To help accelerate customer adoption, 3Play Media is already working closely with a select group of charter customers that are eager to evolve their localization and accessibility workflows. Gaia, one such customer, is partnering with 3Play Media to make their French and German video content accessible for EAA compliance.
Main Heading: Customer Testimonial
“As a long-time customer, we rely on the consistent high quality that 3Play delivers and we trust them to support the new languages in an innovative, cost-effective way,” says Lorraine Lynch, Head of Digital Operations at Gaia.