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L'Oréal's AI Weapon Could Kill Traditional Beauty Industry Forever

By Unknown Author|Source: Forbes|Read Time: 4 mins|Share

This collaboration aims to enhance the customer experience by leveraging advanced AI technology to create customized beauty solutions. By implementing generative AI, L'Oréal can tailor its marketing efforts and product visuals to meet individual preferences. The partnership with NVIDIA signifies a strategic move towards innovation and personalization in the beauty industry. This initiative showcases L'Oréal's commitment to utilizing cutting-edge technology to drive growth and engagement with consumers. The integration of AI is expected to revolutionize how beauty brands connect with customers and deliver bespoke experiences.

L'Oréal's AI Weapon Could Kill Traditional Beauty Industry Forever
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L'Oréal has announced a major partnership with NVIDIA to deploy generative AI across its beauty empire, creating personalized marketing campaigns and 3D product visualizations that could revolutionize how cosmetics are designed and sold. Every industry is finding and deploying use cases for generative AI, from automating routine workflows to designing entirely new products and services. The beauty industry, traditionally always highly tech-focused, is no exception.

L'Oréal's Partnership with NVIDIA

Now, L’Oréal, the world’s largest cosmetics company, has announced a major deal with Nvidia that will supercharge its ambitions to roll out generative AI across its business. Through the partnership announced this month (June) at the VivaTech Paris Expo, L’Oréal will join Nvidia’s AI Enterprise microservices ecosystem. One of the first initiatives breaks new ground for the industry by spanning design and marketing functions, bringing 3D product visualizations to life for both marketing and product research purposes.

Implications for the Beauty Industry

So, is L’Oréal getting set to unleash the ultimate AI glow-up on the industry? And how is the beauty and cosmetics industry as a whole adapting to the game-changing opportunities? Let’s take a look.

L’Oréal’s partnership with Nvidia will enable it to scale its CreAItech Generative AI platform, which creates visualizations and assets from product models. The aim here is to reduce the time it takes creative teams to design and render images and 3D models for marketing or research purposes. This process can be automated, enabling its teams to quickly test and iterate different marketing strategies. Images could be personalized for individual customers or for different local markets.

Aside from that, the plans announced so far under the partnership focus on laying the foundations for future generative AI initiatives across the company. This takes the form of a new AI development tool called the AI Refinery that will power experiences behind Noli, the AI-powered beauty marketplace recently launched by L’Oréal. This uses the mountains of data on skin types, hair colors, and product formulations held by the business to create AI-powered search engines and other consumer-facing tools.

Other Industry Players Embracing Generative AI

Beauty and cosmetics industry leaders have been keen early adopters of AI, and that trend is continuing into the generative AI era. In addition to L’Oréal, we recently saw Estee Lauder partner with Adobe to reduce the time it takes to create and launch digital marketing campaigns, utilizing Adobe’s Firefly generative AI platform and its Firefly Services APIs. Unilever has also used generative AI to create "ultra-personalized experiences," such as a virtual scalp therapist for its Dove brand, which provides expert skincare advice.

Further innovation comes from AI-native startups and scaleups operating in the beauty and cosmetics space. One notable example here is Revieve, which offers a range of AI-powered tools for skincare and makeup over Google Cloud. This means smaller players in the industry that don’t have the resources to engineer their own AI infrastructure can still offer AI services to their customers.

Future Trends and Opportunities

I believe we have only just started to see the tip of the iceberg in terms of the impact of generative AI. Marketing and customer-facing functions often serve as the testbed for these applications. But as businesses become more confident in their AI strategy, we will start to see it used in product design and testing. As with other industries, we will increasingly see AI used to streamline and drive efficiencies in business processes, from hiring and onboarding staff to compliance and managing legal tasks.

With the emergence of as-a-service tools and platforms, generative AI is no longer restricted to big names like L’Oréal and Estee Lauder. This means the next big disruptive force in cosmetics and beauty could be someone unexpected, and the opportunities are huge for businesses that are ready to ride the wave.


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