Google Workspace explained: Google’s answer to Microsoft 365 adds AI
Google Workspace, formerly G Suite, is a cloud-based suite of productivity tools that includes popular apps like Gmail and Google Docs. It has been a key player in the shift towards cloud-based office software subscriptions. The integration of generative AI features is a top priority for Workspace, with tools like Gemini AI assistant enhancing productivity. Google offers various paid plans tailored to different business needs, with features like custom email domains and advanced security tools. Moving from Microsoft 365 to Google Workspace can be facilitated with migration tools, though it may require substantial effort for large organizations.
Google Workspace: Revolutionizing Work
Google blazed the way for cloud-hosted office apps in the 2000s. Now it’s betting on generative AI to reshape the way we work. Here’s what businesses should know about Workspace, Google’s suite of productivity and collaboration apps.
Evolution of Workspace
Workspace is Google’s suite of productivity software tools, the main competitor to market leader Microsoft 365 (formerly Office 365). Previously known as G Suite, Google Workspace includes well-known apps such as Gmail, Docs, Sheets, and Slides — apps that are also used for free by billions of people globally.
The Shift to Cloud-Based Productivity
Google has been selling productivity apps to businesses for almost two decades now, having helped pave the way for cloud-based office productivity apps in the 2000s. The flexibility of Workspace’s cloud-hosted apps continues to be a key draw for business customers, allowing for deep interconnectivity between the various components of the Workspace suite.
Integration of AI
Google's top priority for Workspace is the integration of generative AI features via its Gemini AI assistant. With AI features integrated into Workspace apps, Google promises to save office workers time on tasks like writing emails, summarizing documents, and tracking down information.
Google Workspace Plans
Google offers various payment plans for Workspace, tailored to businesses of all sizes. From Google Workspace Individual to Enterprise Plus, there are options to suit different organizational needs and budgets.
Gemini AI Features
Google Workspace now includes Gemini, a generative AI assistant that offers advanced features for businesses. Gemini Advanced and NotebookLM provide enhanced performance and complex reasoning capabilities, further augmenting Workspace's functionality.
Migration to Google Workspace
For businesses looking to transition from Microsoft 365 to Google Workspace, Google provides tools such as Workspace Migrate and Google Workspace Migration for Microsoft Exchange to facilitate a smooth migration process.
Recent Features and Add-Ons
Google continues to enhance Workspace with new features such as smart chips in Docs and Sheets, Vids video creation app, and Gems for customized AI chat assistance. Additionally, various add-ons are available to expand Workspace's capabilities.
Comparison with Microsoft 365
While Microsoft 365 remains a dominant player in the market, Google Workspace has gained traction, particularly among smaller businesses and educational institutions. Google's focus on AI and cost-effectiveness has positioned Workspace as a viable alternative to Microsoft's suite.
Future of Google Workspace
Google's future plans for Workspace revolve around further developing its AI capabilities, particularly through the Gemini AI assistant. Features like AI Teammate and Project Starline showcase Google's commitment to innovation and transforming the future of work.
This article was originally published in October 2024 and updated in March 2025.