Direct Digital Holdings Releases "The Generative AI Roadmap" to Help Business Leaders Navigate Safe and Scalable AI Adoption
A new guide has been released to assist organizations in safely and strategically adopting generative AI. Direct Digital Holdings, Inc. (Nasdaq: DRCT) is the company behind this initiative. The guide provides a clear framework for organizations to follow. It aims to help businesses leverage generative AI technology effectively. The guide is a valuable resource for companies looking to incorporate AI into their operations.
About The Generative AI Roadmap
A new guide has been released by Direct Digital Holdings, Inc., providing a clear framework to help organizations adopt generative AI safely and strategically. The guide, titled The Generative AI Roadmap, is the third installment in the company's AI education series. Developed by the DDH AI Council, the guide aims to bridge the gap between early AI adopters and organizations still uncertain about where to start.
Main Phases of AI Maturity
The Generative AI Roadmap introduces a structured framework of AI adoption consisting of four main stages:
Crawl Stage:
This stage supports grassroots experimentation while establishing basic guidelines to mitigate risks related to data security and output accuracy.
Walk Stage:
At this stage, organizations implement AI for specific high-impact use cases with formalized tool selection and standardized processes.
Run Stage:
Organizations expand AI adoption across departments by fostering cross-functional collaboration, setting measurable ROI goals, and implementing comprehensive governance.
Fly Stage:
In this final stage, AI is fully integrated into core operations with seamless ecosystem orchestration, global scalability, and a focus on continuous innovation.
Building Strategic AI Capabilities
The guide emphasizes the importance of intentional AI planning and aims to help organizations move beyond isolated AI experiments towards enterprise-wide adoption through a clear and strategic framework. By providing thoughtful recommendations, the roadmap supports safe, responsible, and high-impact use of generative AI tools like ChatGPT and GitHub Copilot.
Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings, highlighted the significance of shifting AI usage from the shadows into the spotlight to empower leadership in building policies, tracking results, and fostering innovation within their organizations.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform operating through Colossus Media, LLC, and Orange 142, LLC. The company offers cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies to enhance reach and performance for brands, agencies, and publishers of all sizes.
With a focus on personal relationships and humanizing technology, Direct Digital Holdings delivers customized, audience-focused digital marketing and advertising solutions across various platforms. The company prioritizes tailored digital marketing solutions for clients regardless of company size, generating billions of monthly impressions through advanced targeting, comprehensive data insights, and cross-platform activation.