Determine your bottlenecks before leveraging new AI technology
Dhruv Gupta, CEO of Drumkit, highlights the benefits of AI automation for enhancing sales and customer service. He emphasizes the importance of identifying bottlenecks before implementing new AI technology. The article suggests that streamlined workflows can help companies improve their overall operations. Gupta's insights on leveraging AI reflect the growing trend of using technology to optimize business processes. The article was published on FreightWaves, a platform that covers news and insights related to the transportation and logistics industry.
With the rise of AI technology, many brokerage firms and other logistics companies are still trying to figure out what new tools they need to keep a competitive edge. As with any technological disruption, it can be difficult to distinguish legitimately helpful products from the ones that simply take advantage of the trends.
Insights from Dhruv Gupta, CEO of Drumkit
Dhruv Gupta, CEO of Drumkit, encourages brokers and 3PLs to thoroughly explore and understand their workflow bottlenecks in order to make novel AI technology work most effectively. Gupta has spent his whole academic and professional career interested in optimizing transportation and logistics, stating that transportation and infrastructure play a critical but often overlooked role in the economy.
After working at multiple startups and in sectors like last-mile logistics, all surrounded by software, Gupta understood where and how he and his team could best put their talents to use. They have been building what’s now called Drumkit for the past few years and pivoted into their current product lineup about 18 months ago.
Implementing AI in Brokering
Many brokers are currently grappling with how to leverage AI in their brokerage effectively. Gupta suggests that before implementing AI, brokers should identify their bottlenecks and determine the best solutions. He emphasizes that the focus should be on problem-solving rather than simply adopting new technology for the sake of it.
Gupta advises starting with incremental improvements to address specific challenges in the workflow. He stresses the importance of understanding one's unique needs and utilizing tools like Drumkit to streamline processes and enhance productivity.
Drumkit's Role in Enhancing Efficiency
Drumkit is designed to increase productivity in various ways, such as automating email processing and optimizing workflow for logistics companies. By utilizing AI automation tools, brokers can significantly improve response rates, leading to increased efficiency and potentially higher win rates.
Automation tools like Drumkit can streamline routine workflows, allowing employees to focus on more strategic tasks and ultimately optimize ROI per employee. Gupta highlights the value of technology in enabling businesses to scale up and operate more efficiently.
Drumkit's mission is centered around helping brokers optimize their operations and leverage technology to drive growth. By automating time-consuming tasks, businesses can enhance customer service, improve retention, and create new opportunities for expansion.
Overall, Gupta's approach underscores the importance of understanding one's operational challenges and strategically implementing technology to address specific pain points effectively.