Concerns about AI and social media grow among journalists ahead of Federal Election, survey finds
The survey highlighted challenges faced by journalists in adapting to new technologies and the evolving nature of news consumption. Many respondents expressed worries about the impact of AI on the credibility and quality of journalism. The fragmentation of news sources was also a major concern, with journalists grappling with how to navigate and verify information in an increasingly complex media environment. Overall, the survey underscored the need for journalists to continuously innovate and adapt to stay relevant in the digital age.
Sydney, March 18, 2025
A new survey of more than 500 journalists revealed growing concerns about the rapidly changing media landscape, particularly regarding the rise of generative AI and the fragmentation of news sources due to social media. The findings raise concerns about the state of journalism just months away from the Federal Election.
Generative AI and Journalism
The Medianet 2025 Media Landscape Report uncovered a slow adoption of generative artificial intelligence, with 63% of journalists claiming not to have used AI tools yet. Even though adoption has increased slightly, widespread anxiety about the impact of AI on journalistic integrity and job security remains high, with 88% of respondents expressing concerns about generative AI and 16% reporting job losses linked to AI.
Most journalists point to ‘disinformation’ and ‘fake news’ as the top threat to public interest journalism. Concerns about media outlet closures have risen by nearly a quarter compared to the previous year. Nearly half of respondents believe AI is a threat as well.
“While some journalists acknowledge the need and inevitability of these changes, the vast majority are struggling to adapt and fear what these changes might mean for them, their industry, and the implications for our society,” says Medianet Managing Director, Amrita Sidhu.
Social Media and Journalism
The report also highlights the complex relationship journalists have with social media. Seventy percent of journalists use social media as a source, yet 67% believe it contributes to misinformation and echo chambers. Among the preferred social media platforms for professional use, Facebook continues to rank at the top, followed by Instagram and LinkedIn.
Elon Musk’s X suffered a sharp decline in usage as a story source dropping from 69% in 2022 to 58% in 2023, and further down to 48% in 2024. Competitor Bluesky is now being used by 19% of journalists.
Trust, Bias, and the Future of Journalism
Respondents were asked whether they considered their reporting to be free of bias. Over 70% of respondents said that they believed their reporting is free of bias. Nearly a third (28%) of respondents said they believed their reporting was not free from bias.
Almost 20% of respondents said that they have faced negative repercussions for voicing their personal views in their reporting. Almost 40% of respondents said they are or have considered reporting for an additional or alternative platform or channel such as Substack.
HONESTAI ANALYSIS
Despite the high use of social media as a source of news, 67% of respondents believe it negatively impacts the media by causing misinformation and echo chambers, rather than providing opportunities for diverse perspectives.
Overall, the report highlights the significant pressures facing Australian journalists as they navigate a rapidly evolving media landscape.